Faculty of Journalism

Duration: 4 years (8 semesters)

Full-time program

Advertising and public relations is a relevant professional activity that is in high demand on the market. This field of education:

• Provides students with a systematic understanding of the current state of the industry,
• involves the study of existing and the development of new methods and technologies of advertising information product promotion.

The educational programme is up-to-date and practice-oriented.

Main subjects studied:

• History of advertising and public relations;
• History of advertising and public relations;
• Integrated communication in advertising and PR;
• Development, planning and preparation for publication of advertising and PR products;
• Information management in the modern media environment;
• Basics of image building.

The field of professional activity of graduates includes communication processes in interpersonal, social, political, economic, cultural, scientific and educational spheres.

The areas of professional activity of the graduates are:

• Federal state authorities, state authorities of the constituent territories of the Russian Federation, local authorities;
• non-governmental, public, commercial organisations and mass media;
• scientific organisations; industrial and service enterprises.

Types of professional activity:

Organising the promotion of mass media products
• Organising media marketing research,
• Developing marketing strategies for media products,
• Organising events, helping to increase sales of media products,
• Monitoring and evaluating the effectiveness of the results of the promotion of media products.

Information resources management:
• Organising work on creating and editing content,
• Managing information from various sources,
• Controlling the content of the website,
• Analysis of the information needs of visitors to the site,
• Helping to modernise and promote the site.

Duration: 4 years (8 semesters)

Full-time program

Journalism is a classical field of study. The educational programme is aimed at training an active, competitive specialist of the new generation who is familiar with international practices of media production and has analytical skills in the field of media production and/or media products, management of media flows and forecasting their impact on social and cultural processes in Russia and the world as a whole.

The programme ensures

• the formation of students’ systemic understanding of the modern structure of the media, including the study of existing and the development of new methods and technologies for the production, processing and distribution of media texts and/or media products;
• education based on the introduction of modern scientific achievements into the educational process, allowing the study of the most important disciplines with practical examples of media experience in Russia and abroad, as well as an organic combination of the best Russian and foreign traditions.

Main subjects studied:

• Theory of journalism;
• System of domestic and foreign mass media;
• Theory and history of literary and journalistic activity;
• Semiotics of the media sphere;
• Basics of television and radio journalism;
• Creative work of a journalist;
• Creation and production of modern media products
• Practical Journalism.

Types of professional activity:

• Reporter, correspondent.
• Collecting, preparing and presenting current information to the public through the mass media;
• Monitoring news and planning activities, obtaining information for material;
• Processing and checking information, preparing material;
• Publishing newspapers, magazines, radio, television and news agencies;
• Working on the content of publications in the media;
• Choosing the subject of a publication;
• Selecting material for publication;
• Editing materials.

Duration: 4 years (8 semesters)

Full-time program

The programme

• is up-to-date and practice-oriented,
• provides students with a systematic view of the modern structure of the preparation, production and distribution of media products on physical and digital media,
• involves research into existing methods and the development of new methods and technologies
• introduces students to technical and software tools, management, economics and marketing in the field of editorial work in modern mass media.

The main subjects studied:

• Foundations of Editing. Theory and practice;
• Practical and functional stylistics of the Russian language;
• Print and electronic media;
• Editorial preparation of publications;
• Multimedia technologies in the professional sphere;
• Basics of production processes. Theory and practice.

Types of professional activity:

Editor, literary editor, editor-in-chief, news editor, editor-in-chief.

Working on the content of media publications:

• Preparing material for publication,
• Selecting authorial material for publication,
• Editing.

Organising the promotion of media products:

• Organising media marketing research,
• Developing a marketing strategy for media products,
• Organising events that contribute to increasing the sales of media products.

Duration: 2 years (4 semesters)

Full-time program

The curriculum is up-to-date and introduces students to international media practices and research activities in the field of international journalism.

The graduate’s field of professional activity includes solving problems related to the functioning of mass media, related information and communication organisations (publishing houses, press services, advertising and public relations agencies), as well as scientific and educational organisations.

Main subjects studied:

• National media systems in a globalised world;
• Genre dynamics in the global media;
• Editorial practices in the global media;
• Media institutions in Europe and the USA;
• Media ownership in the modern information market.

Types of professional activity:

Organising the work of a media unit:
• Analysing the performance of the organisation’s units;
• Establishing contacts with the external environment;
• Studying the concept of author’s projects and the results of the media unit’s activity;
• Developing the concepts of the authors’ projects requested by the company.

Duration: 2 years (4 semesters)

Full-time program

The training programme is up-to-date and provides for

• Researching existing and developing new concepts for writing projects,
• Evaluating and selecting texts for publication,
• Supporting and evaluating texts in the field of journalism in the Cultural Issues syllabus.

The programme uses

• Modern teaching techniques, including analysis of real-life situations;
• Case studies;
• Modelling of professional roles and activities;
• projection, etc.

The objects of professional activity of the graduates are

• mass information conveyed by the mass media and other media aimed at different target groups, and
• scientific information related to the analysis of the functioning of the media and other means of mass communication.

Main subjects studied:

• Text in the visual arts;
• Art brands in contemporary media;
• Modern cultural industries;
• Art in the context of art criticism;
• New Media in Contemporary Art.

Types of professional activity:

Editor-in-chief, head of unit.

Organising the work of the media unit:

• Analysis of the project proposed by the author,
• Ensuring that the project complies with the information policy of the media,
• Detailing the author’s concept,
• Drafting of amendments and recommendations,
• Study of domestic and foreign experience in the implementation of similar media projects.

Duration: 2 years (4 semesters)

Full-time program

The theory and methods of journalistic production are directly linked to the ability to identify current events in society and new perspectives on these events through history, international experience, media audiences and journalistic ethics.

Students will

• Gain experience in creating a media newsroom schedule,
• learn how to coordinate and supervise media operations and analyse media projects based on planning procedures, schedules and regulations.

The programme

• Provides training based on the latest academic developments in the teaching process,
• enables the study of some of the most important disciplines on the basis of practical examples of mass media experience in Russia and abroad.

Main subjects studied:

• Editorial work in a literary and artistic magazine;
• Philosophical and aesthetic analysis of culture in the work of journalists;
• Theoretical and professional foundations of journalistic creativity;
• The science of journalism itself;
• Text preparation for editing.

Types of professional activity:

Chief editor, head of unit.

Organising the work of a media unit:

• Analysing the project proposed by the author, ensuring that it complies with the information policy of the media,
• Detailing the author’s concept,
• Drafting of amendments and recommendations,
• Study of domestic and foreign experience in the implementation of similar media projects.

Duration: 2 years (4 semesters)

Full-time program

The programme

• Provides students with a systematic understanding of the modern media structure,
• Includes studying existing and developing new methods and technologies for media production, processing and distribution, and justifying and evaluating media planning and design in journalism.

Students develop an understanding of planning, organising and coordinating the process of creating media texts and/or media products and/or communication products demanded by society and industry, taking into account changes in Russian and foreign language norms and peculiarities of other sign systems.

Main subjects studied:

• Preparation and production of news programmes;
• Innovative technologies in the work of a TV presenter;
• Media rhetoric;
• Mastery of on-air performance;
• Mastering radio and television scripts;
• Talk show technology.

Types of professional activity:

Chief editor, head of unit.

Organising the work of a media unit:

• Analysing the project proposed by the author, ensuring that it complies with the media information policy,
• Detailing the author’s concept,
• Drafting of amendments and recommendations,
• Study of domestic and foreign experience in the implementation of similar media projects.

Duration: 2 years (4 semesters)

Full-time program

The programme is up to date.

The field of professional activity of graduates includes the preparation, production and distribution of printed and digital publishing products.

The objects of professional activity are

• magazine,
• newspaper
• printed publication
• electronic publication,
• text,
• non-textual elements,
• Author’s original,
• publisher’s original,
• digital document.

Students

• Study means and technologies for processing, storage, transmission, output and dissemination of information,
• receive professional training in editing and publishing, and in the organisational and managerial support of publishing,
• Carry out scientific research in the field of publishing and book science.

Main subjects studied:

• Contemporary problems of publishing and printing;
• Legal bases of publishing;
• Editorial theory and practice;
• Organisation of the work of the mass media department;
• Theory and practice of distribution of publishing products;
• Editorial preparation of periodicals;
• Modern typology of publishing activity.

Types of professional activity:

Organisation of the work of the media Department:

• Developing the concept of authors’ projects,
• Planning and coordinating the unit’s activities,
• analysing the results of activities,
• Establishing and maintaining contacts with the outside world.

The head of the Department is Professor Yu. Luchinsky, a famous scientist and pedagogue, Honorary Worker of Higher Professional Education of the Russian Federation.

During the foundation of the Department, the joint academic school «The History of Journalism. Types and genres of journalism» has been established.

The staff of the Department holds an annual international scientific-practical conference «Media Strategies of the Modern World». It should be noted that the Department has for many years maintained close scientific relations with colleagues from universities in Poland, Bulgaria, the Czech Republic and Serbia, and has published numerous collections of research papers, monographs and textbooks.

The Department is headed by Professor Y. Pavlov, Doctor of Philology.

The staff of the Department actively participates in research and training seminars, conferences, international and Russian competitions of analytical journalism. For many years the Department has been directing the work of the Club of Young Journalists.

The Department initiates international research-practice conferences on the creative work of the literary critic Y. Seleznev and the writer V.I Likhonosov, well-known in Russia and abroad. These conferences are widely known in the country’s scientific community, attracting annually a large number of specialists in the field of language, literature, journalism, students, undergraduates and postgraduates.

For many years the Department was headed by the famous scientist and teacher, Professor G. Solovyov. At present the Department is headed by E. Volohina, Candidate of Sciences, Associate Professor.

Every year the Department organises a conference «Journalism and Multimedia: Information and Sociocultural Potential».

The Department has three studio-laboratories: photo, TV and radio. Thanks to the active participation of students, these studios ensure the activity of the «First Student Radio», prepare TV materials, programmes, produce photo albums and booklets.

One of the most promising Departments of the Faculty. It is currently headed by Professor R. Patyukova, Doctor of Philology.

The staff of the Department runs the Club of Young Advertisers and PR.

Lecturers of the Department are active participants of international and all-Russian conferences and competitions. Every year the Department holds an international scientific-practical conference «Advertising, Marketing, PR: Theoretical and Applied Aspects of Integrated Communication».

The Department is headed by Professor G. Abramova, Doctor of Philology. The teaching staff of the Department are qualified specialists with extensive experience in teaching and working in mass communication media, publishing houses and printing houses.

The Department has permanent professional relations with the largest printing companies, such as «Kuban Printing House», where the students of the Department do their internships.

Every year the Department holds an international conference «Traditions and Innovations in Mass Communication». Lecturers of the Department lead the work of the Young Publishers’ Club.